Hi, I'm Scott Stanfield. I'm a GM & I'm a Coach. I optimize restaurants.

My ‘WHY’.  To create the best jobs for the vast majority of restaurant employees around the world, ever. Resulting in the best dining experiences for the guests, ever.


This will be accomplished by teaching restaurant leadership to aspiring managers, current assistant managers, current General Managers, Sous Chefs, and Executive Chefs.


For more than 25 years, I’ve been forging a path by questioning the status quo, by connecting dots, and building unique systems. Increasing profits starts with people with great character, training these people on an elevated level and sustaining an ecosystem of safety. These pillars are HIRE. TRAIN. SUSTAIN.


My Services.

One on one.

Are you a GM between jobs and need help with interviewing for your next adventure? Aspiring to become a GM with questions such as, 'How do I break in?'. How do I negotiate a raise? Even the best golfers in the world need a coach. So do restaurant managers. 

  • Learn the 3 pillars of HIRE. TRAIN. SUSTAIN.

  • Your brand and how to convey in an interview.

  • Winning with Leadership & Management.


Every organization has unique coaching needs. Just like vintage 1974 Burger King 'Have It Your Way' customized how guests wanted their charbroiled burgers. The GM Coach will tailor a workshop to fit your taste. The whole enchilada is a focus on the 3 pillars of HIRE. TRAIN. SUSTAIN.

  • How to grow profits with the right people.

  • Why elevated training is the most important.

  • Get the culture right and you win.


“Gentlemen, I am sick and tired of hearing you talk about us getting bigger!” And then he paused. He said, “What we need to be talking about is getting BETTER!”

Truett Cathy, the founder of Chick-Fil-A

Let's Talk.

Park City, Utah

Tel: 435-714-3680


  • LinkedIn
  • White Instagram Icon
  • Facebook

© 2019 by Scott Stanfield. The GM Coach